I don’t know anything about Steve Jobs’ new iPhone 4 thingy other than the name. What can we learn from this I have not yet learned. However, for branding purposes I’m sensing a reach into humanity’s comfortable analog Renaissance, referring to a rather high-tech item of that era, giving it, if not in name only, its own renaissance. How sweet.
Like to see the iPhone 4 do this.
Unless the new i-Phone can keep things level, walk across a string, balance on the point of a knife, I’m just not interested. I’m not nearly as interested in any cell phone as I am in a real gyroscope. And so, another word that symbolizes an important piece of technology has been commandeered to serve the warm and fuzzy marketing needs of… oh, who knows who or what. Truth is, the people who use the thing probably couldn’t care less what it was called. Call it a “Brick Fart” and it would sell just as many if not more. And the name would generate a lot more publicity than the stupid i-Pad.
If you enjoyed this post, make sure you subscribe to my RSS feed!
